10 tips for REALTORS® based on 2014 REALTOR.ca analytics

The REALTOR® Community has grown REALTOR.ca into Canada’s number one property listing site. In 2014 alone, there were over 256 million visits or sessions on the site, up 13% from 2013.

Where is the traffic coming from? How many leads were generated by the site for REALTORS® across Canada? These questions and more are answered in CREA’s 2014 Consumer Insights Report for REALTORS®, now available on REALTOR Link®.

Based on the findings of our analysis of the 2014 traffic to REALTOR.ca and the behaviour of visitors to the site, we’ve come up with 10 tips for REALTORS® to put into action when marketing their listings on REALTOR.ca:

  1. Ensure your property descriptions speak to the target audience. Make sure the buyer can see themselves in the description (i.e. first-time homebuyers, etc.).
  2. Link your listings on REALTOR.ca to everything you do, including tweets, Facebook posts, and client emails, to make sure potential buyers see it on the most trusted real estate website in Canada.
  3. Check that your email is up-to-date with your Board/Association to ensure you receive email leads from REALTOR.ca.
  4. Ensure your profile on your Board/Association’s MLS® System is complete, including all contact information, social media profiles, and specialties.
  5. Make sure listings include as much neighbourhood information as possible so homebuyers can learn about the neighbourhood from REALTORS® while travelling with their mobile devices.
  6. If you are using social media to attract international buyers, make sure that you are aware of cultural differences.
  7. The more information you provide on a listing, the more relevant it is from a search perspective, improving its ranking when searched in Google and other search engines.
  8. Check your listings regularly on REALTOR.ca and update the description as you get feedback from early visitors, taking advantage of the regular uploads from your Board/Association.
  9. Use high-resolution photos of both the interior and exterior of your listed properties. Also include the property addresses in the file names of your photos to improve search results.
  10. Build a following on social media with your target audience by providing new and useful information about neighbourhoods, properties, open houses, etc., which in turn builds trust and expands your network.

To get the full story on these recommendations, download a copy of our 2014 Consumer Insights Report for REALTORS® today.

What part of the report do you find the most interesting? Share your thoughts in the Comments section below. And if you’d like to use any of the graphics from our report in your own blog posts or newsletters, just let us know. We’d be happy to share them with you upon request.

As former Consumer Insights Manager, Paul Dombowsky knows trends. Paul joined the team in early 2013, reporting on typical and atypical web statistics, tracking involvement with REALTORS® across all platforms, and developed a culture of measurement, engagement, and evidence-based decision making. When not at work, Paul splits his time penning a book on digital engagement and speaking on the topic at various events around the world; a pretty good gig considering his passion for travel and photography.


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