3 online tools recommended by the next generation of REALTORS®

What happens when REALTORS® involved in Young Professional Networks (YPNs) across Canada and the United States come together in one location? You get a sneak peek at the REALTOR® of the future and let me tell you, he and she are social, tech-savvy, and agile marketers!

In August, CREA staff and REALTORS® from across Canada were invited to attend the second annual Young Professional Network Leadership Retreat hosted by the National Association of REALTORS® (NAR). We had the opportunity to learn how YPNers are using some of the latest technologies and trends to help grow their businesses and personal networks and market themselves.

According to one of speakers at the Leadership Retreat, the REALTOR® of the future will have active, relevant content on their website and social media platforms that shows clients the value of their industry knowledge, marketing skills, and online presence.

Here are three tools that popped up in demonstrations and conversations during the event:

Piktochart allows you to showcase information and statistics using infographics. The drag and drop features allow you to import and visualize your data with charts and graphs that are engaging and easy to read. The multiple formats and sizes allow you to share your infographics across social media sites and you have the ability to link, embed, and email. Here’s an infographic about the conference we made in just 10 minutes.

How REALTORS® at the conference say they use it:

  • Conveying local housing market, brokerage, and personal listing statistics.
  • Sharing event summaries.

Canva gives you all the tools you need to easily turn your ideas into eye-catching designs. Options are limitless with designs for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, and so much more. Here’s a collage we made using photos from the YPN Leadership Retreat.

How REALTORS® at the conference say they use it:

  • Creating social media banners and posts.
  • Preparing listing information sheets for open houses.
  • Creating print and online ads and other marketing materials.

BombBomb is an easy way to create simple branded videos that you can share through email, text, and social media. BombBomb lets you create face-to-face interaction with friends and clients by providing you with the tools to create custom videos, as well as a full range of analytic data to track and improve your video responses. A yearly subscription costs $468, but you can test out the software for free on a 14 day trial.

How REALTORS® at the conference say they use it:

  • Creating video emails for clients, such as: thanking clients for referrals, following-up on questions, and congratulating clients on recent purchases.
  • Recording personalized greetings.
  • Breaking down market statistics or property information.

Have you tried any of these tools? Let us know what you think or share your own in the Comments below!

Our former Government Relations and Communications Advisor, Nicole Christy started with CREA as a co-op student in the spring of 2012 and, after finishing her graduate degree, became a permanent staff member. Nicole was often on the front lines, liaising with our government and private sector partners, supporting our Federal Affairs Committee, and administrating our online advocacy platform – the REALTOR® Action Network. In her spare time, Nicole likes to spend her time playing volleyball, reading, and exploring Ottawa and the surrounding area with her family and dog, Reese.


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