More and more home buyers and sellers are researching real estate online. If you want to capture their attention nowadays, you have to share great content on a consistent basis. In my experience, a blog is a perfect platform to do just that.
From highlighting personal experiences to offering tips and tricks, quality blog content can keep your brand current, fresh and engaging.
Here are four tips for producing great content that have worked for me and my blog:
Ideas start with experience
While some people seem to be able to whip up blog content readers will love in no time, this isn’t the case for everyone. If you’re lost, start by getting to know your target audience. Then, think about what might appeal to them. For example, have you had a recent experience with a real estate transaction that could be of use to others? If so, write down the most important facts and how your audience can learn or benefit from it. Another great resource is frequently asked questions (FAQs): a goldmine of blog content your audience is clearly interested in knowing more about.
Fortunately, if you’re writing about a topic you’re familiar with, it will be relatively straightforward; not to mention it gets easier with practice. But, to help ensure you never run out of content, keep a journal of experiences nearby. You will likely end up with surplus of great ideas just from everyday situations.
Of course, there’s no use in writing killer content if it doesn’t get noticed. Sharing your posts on social media sites can help you reach a larger audience in a matter of seconds.
But, for true success online, remember that it’s all about two-way communication. So, while it’s important to share your own blog content, it’s just as important to have others share what you write.
When I was first starting to build my online presence, I found success engaging with other REALTORS®’ and paying special attention to relevant influencers. I also watched for any mentions of my content and shared those mentions on my own pages. This helped me engage with new potential followers and build mutually beneficial relationships. Helping others first is a great way to get noticed and eventually reap the benefits when the favour is returned.
Keep the wheels spinning
Once you have a website filled with quality blog content, don’t let it fall by the wayside by not keeping it up to date. Just like your vehicle needs to be serviced, your blog needs regular care in order to run properly. Fresh content is like fuel for engaging new readers and keeping any past readers coming back for more. While writing new content every week would be ideal, this is not something everyone can manage. If this is the case with your schedule, aim to write a new post as frequently as possible and maximize its use through cross-promotion and recycling.
Being a REALTOR® is demanding and time-consuming. With so much going on, it can be easy to question your ability to run your real estate website and blog properly. But like everything else, the key is balance! Don’t spread yourself thin but instead focus on mastering one area before branching out to something new. As the saying goes: quality over quantity!
Our thanks to Joe for sharing these great tips! How do you ensure you’re sharing quality content? Let us know in the Comments section below.