8 Tips for REALTORS® That Are No April Fools’ Joke

While April Fools’ Day is usually a time for practical jokes, hoaxes, and pranks, this year we decided to swap out of the laughs for eight tips to help your business.

Brush up on your knowledge

The CREA Learning Hub provides learning and development opportunities for our members. Browse through available courses, help guides and other training materials to learn about subjects such as the MLS® Home Price Index, trademarks, or even professional development like the National Leadership Program.

You can also tune in to live and pre-recorded webinars hosted by CREA experts on topics like CREA WEBForms® and REALTOR.ca tools.

Make your photographs shine

Real estate photography

Did you know 60% of visitors who view REALTOR.ca listings click on the photos? In 2020, REALTOR.ca visitors clicked on photo carousels more than 687 million times. Consumers who access these galleries on REALTOR.ca will, on average, have more than five listing pageviews per session and are 20% likely to contact a REALTOR®. Learn what photos your listings might be missing, drone photography basics and tips for great pictures.

There’s an app for that!

Listing Stats app shown on a phone.

The REALTOR.ca Listing Stats app is available exclusively for REALTORS®. The app gives you access to your listing stats, notifies you when your listings go live and when you get new leads, and helps you connect with clients.

Apple App Store button

Don’t forget, the REALTOR.ca app lets consumers browse the largest database of properties for sale in the country. Users can also create a profile, select favourites, connect with REALTORS®, check neighbourhood insights and more. The best part? A new version of the app was recently launched.

Apple App Store button

Go Global

With more than 4.8 million international users on REALTOR.ca, you don’t want to miss out on the promise of global real estate. In 2020, there was a 37% increase in international visitors to REALTOR.ca and a 15% in international leads, according to the REALTOR.ca Insights Report.

Tap into this growing market, and build your international referral network, with CREA Global—free with your CREA membership. This program allows international real estate professionals an opportunity to network and expand their global knowledge. Learn more.

Share our market snapshots

Share our monthly Housing Market Snapshot infographics on social media to highlight the real estate market and encourage your clients to act. You can find them on our social media channels, on our consumer blog REALTOR.ca Living Room or in our product emails.  

Content curated for your clients


Speaking of our consumer blog, Living Room, offers lifestyle content including home improvement, market trends, DIY projects, neighbourhood guides and profiles on unique homes. Living Room publishes exciting new content four times a week (with unique French content for our Francophone fans).

Did you know CREA Café shares a blog from Living Room every Friday? You can share blogs to your social channels quickly by hovering over any image. You can also share the content on your own blogs—just credit Living Room.

Go live

In April 2020, REALTOR.ca added the ability for REALTORS® to highlight their live stream open houses on their REALTOR.ca listings. More than 50,000 live streams were scheduled in 2020. Get started using these tips.

Listen up

Last year we launched a podcast to engage with, inspire and empower REALTORS® through conversations with exciting guests about all things Canadian real estate and impacts to our industry, profession and communities.

We lined up two incredible hosts to help bring REAL TIME and our francophone equivalent EN DIRECT to life: motivational keynote speaker and best-selling author Erin Davis and radio personality Claudia Marques. In our first year, we produced 10 English episodes and four French episodes—each with a unique theme and guest.  

Don’t miss these episodes…

Most listened to: Episode 7

Best out of the gate: Episode 10

Most recent: Episode 13

Learn more about the latest episodes at CREA.ca/podcast or listen on your favourite podcast app.

Bonus: Read REAL TIME

REAL TIME is also the name of our magazine. If you haven’t had a chance to read the print edition, which is sent to brokerage offices across the country, you’re in luck. We have an online platform optimized for mobile reading, making it easy to access whether you’re at your desk or on the go.

Sarah Doktor brings her experience as a small-town journalist and national online editor to the Canadian Real Estate Association as a Communications Advisor. Sarah helps facilitate conversations between CREA and our members, boards, associations and the public via our online communities. She also helps coordinate the content presented to you here on the CREA Café. In her spare time, Sarah can be found at the gym, running on a trail or watching Netflix with her cat, Libby.

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