Commercial REALTORS® – Allowing business owners to get on with business

The amount of consideration business owners face when it comes to buying, selling or leasing goes well beyond the obvious. From the complexities of zoning and appraising, to the details of searching and closing, a commercial REALTOR® is a business partner that can help Canadians save both time and money. With their expertise and knowledge of local markets, it’s their job to get clients maximum value – while minimizing headaches.

You see a storefront with lots of traffic. Commercial REALTORS® see the proposed highway expansion through 2017” reads an ad from this year’s campaign, which is being supported by a microsite, and a series of print ads in major Canadian business magazines – both print and online.

But as part of this year’s campaign, we also launched a video to help Canadians better understand and appreciate how a commercial REALTOR® can help.

Let us know what you think. And if you like it, please share it with clients and colleagues who might not be aware of the specific benefits that a commercial real estate expert can bring to the table.

Patrick Pichette, Vice-President, REALTOR.ca, is responsible for the development and growth of Canada’s leading real estate website, and other technology services that help REALTORS® in Canada and their businesses. As the head of the Product Management and IT Services departments, he is constantly evaluating the latest technology trends. Patrick is also the staff liaison on CREA’s Technology Committee. Prior to joining CREA, he held marketing and product management leadership positions with MD Physician Services (a subsidiary of the Canadian Medical Association) and the Canadian Tourism Commission. When not at work, Patrick can be found at a local rink or baseball diamond coaching his favourite sports.


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