Five things to do to help your business

When the ball dropped and the new year began, you may have made a resolution to grow your business in 2020.

Now that we’re a few weeks into the new year, we have an important message to share: Don’t give up on that resolution just yet! Unlike quitting smoking or making a daily gym habit a routine, we’ve made it easy to stick to a professional-oriented resolution by providing you with tools and avenues to help you with your day-to-day REALTOR® life.

Below are just a few things you can do to help market yourself. Some of these tips take a few minutes, while others require a bit more planning, but all of them can increase your presence in the community you serve.

Update your profile

Do you have a profile picture taken in the last millennium? Has your contact info changed? Even worse, do you still not have a profile? If so, you could be missing out on leads.

Make sure your profile is complete in your MLS® System. Your phone number, website, social accounts (now including Instagram) and additional details (fields vary by board and association) are important and entice potential buyers to connect with you. You can also identify your trading area, not just your office address, to ensure you are reaching as many clients as possible.

Fun Fact: In 2018, there were six million profile views.

Download the Listing Stats app

Based on the Listing Statistics tool, the Listing Stats app allows agents to inform their marketing and pricing strategy on the go. You can see how the market is responding to your listing, respond to leads, connect with clients, view your listings and get instant notifications all in the palm of your hand.

Give the app a try and tell us what you think by selecting the “Feedback” tab in the app menu or leave a comment below.

Apple App Store button

Write for us

By now, you should be familiar with the CREA Café and the valuable REALTOR®-focused information posted to our blog on a regular basis. But, did you know we have a section specifically for REALTOR® writers?

From the day-to-day grind, to lessons learned and experiences gained, our members have a lot to share. Content on the REALTORS® Corner is submitted by REALTORS® for REALTORS®. Past articles include topics such as green homes, life as a REALTOR® and giving back to your community.

If you want to contribute, please email

Show us how REALTORS® Care

Speaking of giving back, if you volunteer or hold an event for a charity, we want to hear about it! REALTORS® from coast to coast play meaningful roles in the communities where they work and live, and REALTORS Care® is a guiding principle that unites the great charitable work done by the REALTOR® community.

We encourage all REALTORS®, real estate boards, associations, franchisors and broker offices to let us know about your charitable activities so we can share the news with our extensive online community.

To share a story with us, please email

Follow us on social media

CREA, REALTORS Care® and Living Room all have social media accounts. We share updates, insights, stories and industry news for your information and enjoyment on those channels. Never miss what CREA is doing for you by following the accounts below. Also, feel free to like, share and comment on posts to join in on the conversation.

Matt Day brings his experience as a nationally-recognized multimedia journalist to the Canadian Real Estate Association as a Communications Advisor. Matt provides professional writing, digital media and communications support to CREA and assists in developing engaging social media content. He is regularly featured in the CREA Café where he provides interesting and entertaining content for REALTORS® to enjoy. Matt is a professional photographer but has dreams of becoming a rock star. He also enjoys mountain biking, skiing, hiking, and using the Oxford comma.

2 thoughts on “Five things to do to help your business”

  1. Is this a private place to leave a message or does it go onto a public posting…I took note after I wrote my message that at the bottom is says post comment…instead of send.

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