Four reasons you should use Tools

I recently had a chance to speak with a group of REALTORS® in Ottawa. During our conversations, I was surprised to learn a number of them weren’t taking full advantage of Tools – exclusively available as a benefit to CREA members. is one of the largest sources of traffic to your listings and its statistics can only be accessed through Tools. This data is not available in your board or association’s MLS® listing statistics. That means, the REALTORS® I interviewed were missing out on listing statistics that help measure the true reach of their listings on Since then, I’ve been on a mission to spread the word about this valuable set of tools.

As one of Canada’s most popular real estate websites, received 72 million unique visitors last year. Visitor interactions with your listings are tracked and easily accessible to you through With a fresh new look, and a responsive website, there’s no better time to start unleashing the power of the Tools for your business.

Here are four reasons why you should take advantage of Tools to help grow your business:

Member.REALTOR image. listing activity is only available to you through the Listing Statistics tool

There’s no doubt about it, brings a lot of traffic to your listings. In 2017, there were more than 965 million property views on Take advantage of these insights to create or validate your listing strategy, or use them as an opportunity to get in touch with your clients.

Reminder: Your listing statistics, including those collected through Data Distribution Facility (DDF®) sites are not published in your board or association’s MLS® System. listing stats in English.

Your profile can help you stand out

Did you know 47% of REALTORS® don’t include a photo with their profile? Make sure your profile is up-to-date so it doesn’t stand between you and a potential lead. Your profile includes information you provided to your board or association’s MLS® System. You can enhance your profile by including your preferred email address, a high-resolution photo, social media profiles, languages and designations. Some boards and associations also allow ratings and testimonials. Check with your board or association to see what fields are available to you. profile.

Never miss a lead Email Leads display all the showing requests and inquiries sent to you by consumers visiting and Data Distribution Facility® (DDF®) sites. To see all your leads, check your Email Leads.

Get the inside scoop on consumer behaviour with insights

Consumer insights is a great tool to help you tailor descriptions and position listings based on market trends and consumer search patterns on If you like making data-driven decisions, this is the tool for you.

Homebuying stats Homebuying stats 2

What do you think of the refreshed Tools website? Let us know in the Comments section below. If you have any questions, don’t hesitate to contact Member Support.

Our Product Manager, Anna Nasiorowski, lives and breathes She manages product strategy, leads the way with the development of new features and regularly participates in usability sessions to ensure optimal visitor experience. Prior to joining CREA, Anna gained a slew of marketing, content development and product management experience with Algonquin College, Canada Post, Mitel and Corel. When not immersed in the world of online real estate, you can find Anna pursuing her love of photography, travelling or even learning a new language (to supplement the three already in her arsenal).

2 thoughts on “Four reasons you should use Tools”

    1. Hi Joe,
      Interactions on a listing are events that we capture as people view listings on Examples include: photo views, visitors favouriting listings, sharing, adding to property tour, visiting agent’s website, etc.

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