How the 2017 Insights report can help grow your business

More than 72 million users, 965 million property viewings, 264 million visits and over five billion views on Canada’s most popular real estate website.

Those are some astronomical numbers. They are just a few of the many impressive statistics released in the 2017 Insights report.

Learn about market trends, consumer statistics and hands-on tips designed to help you grow your business. These insights include valuable data that can be shared with your clients to demonstrate the value of using a REALTOR®.

Insights from report.

The report provides insights into visitors including home-buying stage and the likelihood to work with a REALTOR®.

With that being said, in 2017, there were 1.5 million searches for a REALTOR®, and over six million REALTOR® Profile views. continues to deliver on its promise to connect consumers with REALTORS®.

More than 2.6 million leads were delivered through:

  • Email a REALTOR®;
  • Phone a REALTOR®; and
  • REALTOR® Website.

In addition, 13.3 million sales and marketing connections were made through

The report also offers insights about visitors to, including how visitors found the website or properties, general real estate trends across Canada, commercial real estate and international visitors looking to buy in Canada.

But wait, there’s more!

The Insights report includes tips on how to take advantage of Tools. Whether you’re looking to increase leads through your REALTOR® Profile, take advantage of Listing Statistics or better understand today’s home-buyer, the report has the tips you need.

The new digital 2017 Insights report is designed to be highly visual and interactive to ensure you can easily view and share the report with your peers.

We are also working on a printed version of the report, which will be available soon on REALTOR Link® and made available at upcoming CREA Open Houses and tradeshows.

After you’ve read through the report, let us know what insights you find most helpful in the Comments below. If you have any questions, please contact

As former Consumer Insights Manager, Paul Dombowsky knows trends. Paul joined the team in early 2013, reporting on typical and atypical web statistics, tracking involvement with REALTORS® across all platforms, and developed a culture of measurement, engagement, and evidence-based decision making. When not at work, Paul splits his time penning a book on digital engagement and speaking on the topic at various events around the world; a pretty good gig considering his passion for travel and photography.

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