How to turn REALTOR.ca neighbourhood information into leads

When thinking about families, we know they’re looking beyond price and the number of bedrooms and bathrooms to find their next dream home. To meet the growing demand for lifestyle-based information, local insights, including schools and their catchments, are available on REALTOR.ca.

We’re committed to finding new opportunities to connect you with potential clients. Consumers can now narrow down their location preferences directly from the REALTOR.ca map page based on variables like schools, transportation and grocery stores.

REALTOR.ca map (English).

And it’s working. According to the REALTOR.ca Insights Report, consumers are three times more likely to convert into a lead when they interact with neighbourhood data on REALTOR.ca, with school information being five times more popular than all other neighbourhood information available on the site.

How can you take advantage of this feature?

Leverage this neighbourhood information in your REALTOR.ca listing descriptions to help consumers decide if a home in a specific location will meet their lifestyle. Additionally, having the ability to view nearby schools and their catchments can save you time from visiting multiple school board websites to get the same information.

Fun Fact:

REALTOR.ca has school information for approximately 18,750 schools in Canada.

 

Why is this information important to consumers?

  1. Many growing families have dreams of moving from their starter home to their forever home. However, keeping their kids at the same school is often a priority. This feature can help them discover homes within the catchment area.
  2. For families moving to a new city, finding a home close to a school can be stressful. The ability to discover neighbourhood details, schools and their catchments is a valuable feature to help them find the right fit.
  3. We’re proud to live in a country that prides itself on diversity. By offering hyper-local neighbourhood and location information like nearby schools, grocery stores and restaurants, international buyers can easily find a piece of Canada to call home.

Fun Fact:

8% of visitors to REALTOR.ca are from outside Canada, accounting for 4% of REALTOR.ca leads in 2018.

When working with your clients, be sure to highlight the local insights feature on the REALTOR.ca map and within the neighbourhood tab on listings.

Do you have clients moving with kids? Share these helpful tips from REALTOR.ca Living Room.

As former Assistant Marketing Manager, Lizzie Lennox promoted CREA’s products, with a focus on developing member and consumer campaigns for REALTOR.ca. She also acted as a national liaison for board and association YPN initiatives. An avid traveler, Lizzie enjoys exploring new places and meeting new people. In her spare time, she can be found at the ski hill, working on her inner yogi, volunteering with Special Olympics, and spending time with friends and family.


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