Marketing your listings with keywords search on REALTOR.ca

REALTOR.ca continues to improve how it matches REALTOR® listings to consumer searches with the addition of the new Keyword Search function. As a result, it provides a tool that can help you more effectively market your listings.

How it works

Consumers can enter any keyword, for example, “den”, “craftsman”, or “detached” into the new keyword field. If these keywords are included in any of the listing’s public fields, the listing will surface in the consumer’s search results. Returning more targeted listings helps contribute to a better overall consumer experience on REALTOR.ca, increasing the chances of return visits.

Keyword Search

How it benefits REALTORS®

When writing listing descriptions, know that each word you include works double-duty by also acting as a potential search query. By adding important details about amenities (i.e. the neighbourhood, etc.), your listings will have the opportunity to appear more frequently as consumers starting their research with REALTOR.ca fine tune their criteria beyond just number of rooms and price.

REALTORS® will also benefit from important insights, like knowing some of the most popular search keywords across Canada, which – by the way – currently include “finished basement”, “parking”, and “pet friendly”. Want to know more? How about some of the most popular search queries by city, which show search terms like “loft” in Vancouver, “waterfront” in Ottawa, “duplex” in Montreal, and “barn” in Halifax.

What can REALTORS® do with this insight?  If your listings feature these types of amenities, don’t forget sure to include them in your property descriptions! Including this important content creates another way to get your listings in front of consumers.

Other important information

  • The Keyword Search field allows consumers to search up to five keywords (and word combinations) at a time;
  • The Keyword Search field will query listing data in all submitted public fields, with the exception of location; so the more data you include in each listing, the more keywords you’ll have a chance to be matched with.
  • Keyword Search will also be coming to the suite of REALTOR.ca apps in 2015.

Should you have any questions about the new Keyword Search field or other ways of marketing yourself and your listings on REALTOR.ca, please contact CREA Member Support.

Our former Associate Director of Products, Jennifer Steinberg ensured CREA’s technology products and services helped meet the needs of REALTORS® and enhance their business. Prior to joining CREA, Jennifer also worked for some of Ottawa’s largest high-tech companies and well-known startups. Jennifer is a swimmer at heart, which has led her to compete in a few triathlons in Ottawa, Montreal, and New York State.


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