Take your REALTOR.ca listings to the next level with these four tips

REALTOR.ca is the first place Canadians go for information about real estate. In 2017, there were 965 million property views—with 5.3 billion page views.

There’s no doubt about it, REALTOR.ca is an important marketing tool all REALTORS® can take advantage of using. We’ve put together a list of the top four ways to make your listings shine on REALTOR.ca.

  1. Maximize listing information

Search functionality is a primary focus of a visitor’s REALTOR.ca journey. Make sure you provide as much information as possible when uploading a listing to your board or association’s MLS® System.

In the public remarks field, include all relevant and popular keywords to ensure your listing appears in a homebuyer’s personalized search.

  1. Add photos to your listings

About 69% of visitors who go to the property details page click on the photos. Maximize the impact of your listing by including:

  • high-quality photos;
  • videos; and
  • 3D tours.

REALTOR® tip: To display videos and virtual tours, the links must be submitted through the video tour field in your board or association’s MLS® System. All other video and virtual tour formats will be available via the multimedia icon.

  1. Stay on top of mobile

In 2017, 62% of traffic to REALTOR.ca came from mobile devices with 6.4 million visits to REALTOR® websites. In addition, ensure your personal website is responsive, meaning it can be easily viewed across all devices.

  1. Update your REALTOR® profile

A snapshot of your profile appears on every one of your listings on REALTOR.ca and in the Find a REALTOR® search results. Promote yourself to potential clients by updating the information and your photo in your board or association’s MLS® System*. Be sure to also:

  • confirm your preferred email address;
  • include a high-resolution photo;
  • add your social media profiles and languages; and
  • include any professional designations.

*Available fields may vary based on your board or association’s MLS® System.

What are you waiting for? Leverage the many benefits of REALTOR.ca to ensure your listings dazzle in the eyes of homebuyers.

If you have any questions, please do not hesitate to get in touch with our Member Support Team.

Patrick Pichette, Vice-President, REALTOR.ca, is responsible for the development and growth of Canada’s leading real estate website, and other technology services that help REALTORS® in Canada and their businesses. As the head of the Product Management and IT Services departments, he is constantly evaluating the latest technology trends. Patrick is also the staff liaison on CREA’s Technology Committee. Prior to joining CREA, he held marketing and product management leadership positions with MD Physician Services (a subsidiary of the Canadian Medical Association) and the Canadian Tourism Commission. When not at work, Patrick can be found at a local rink or baseball diamond coaching his favourite sports.


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