The REALTOR.ca Insights Report is back to help your business grow

Numbers don’t lie. REALTOR.ca continues to be Canada’s No. 1 real estate platform[1], trusted by millions at home and around the globe. It’s fully funded by your Canadian Real Estate Association membership fees, which means YOU own it.

In 2019, visitors to REALTOR.ca spent more than 37 million hours browsing the website, looking at over 983 million property pages, up 12% from 2018, according to our annual Insights Report.

Those are some astronomical numbers. In 37 million hours you could make more than 725,490 trips around the world or watch the Lord of the Rings trilogy almost 3.3 million times.

Here are some other numbers that saw positive increases this year:

What do these numbers mean for you?

REALTOR.ca exists to support your business. The continued growth in traffic on REALTOR.ca has contributed to an increase in leads sent directly to REALTORS®. In 2019, REALTOR.ca generated 2.9 million leads through the Email a REALTOR®, Email Office and Phone a REALTOR® buttons.

Leads from REALTOR.ca are quality leads. Visitors who eventually reach out to a REALTOR® are spending on average 23 minutes on REALTOR.ca per session, 2.5 times longer than the average user.

As a result of REALTOR.ca’s high level of brand recognition, a large portion of REALTOR.ca visitors (43%) come directly to REALTOR.ca to begin their property search, rather than starting with a search engine like Google. The amount of direct traffic to REALTOR.ca is 15% higher when compared to the proportion of visits directly to other top real estate sites.

REALTOR.ca puts the REALTOR® at the centre of every transaction. REALTOR® details pages were viewed 8.8 million times (an increase of 47%) and there were more than 1.6 million searches for REALTORS® on REALTOR.ca. Even without any listings, REALTOR.ca can help connect you with prospective clients. Take a look at the most recent REALTOR.ca Insights Report and share these numbers with your clients to show them the added value that comes from working with a REALTOR®.

Questions? We are here to help! Comment below or contact support@crea.ca.


[1] Comscore, 2019

Chris Ferrante, Product Marketing Specialist, works to promote the value of REALTOR.ca to both CREA members and site visitors using digital marketing methods. Chris is a longtime musician, and supporter of his local music scene. When not brushing up on his guitar skills, attending local concerts, or volunteering his time with OrKidstra, you'll find him playing hockey, volleyball or flag football.


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