Make me watch, make me laugh or smile, and I will remember. Seems simple enough, but it isn’t. Just look at your average television ad; beer ads are especially bad. Cute guys in a bar. Cute girls in a bar. Cute girls on a beach. A beer being poured. A beer being served. Cheers with a beer. People drinking a beer. Pretty boring. Then, look at ads during the Super Bowl. For the most part, they are excellent. Remember this one for Budwieser? Not your typical beer ad, is it? No scantily clad women, no group of guys partying with them, and crazily enough, no beer. But it’s a great ad. It tells a story, makes you smile and even though you don’t see a beer, you remember the product being promoted.
Every year CREA tries to play the same game, with a few obstacles thrown in the way to make it challenging. We don’t have the millions Budweiser does for production. Or access to acres of movie-quality sets and chart-topping music. But we do have a team of REALTORS® on the National Ad Campaign Committee (NACC) working to make a memorable, entertaining and amusing ad that reminds people of the value of REALTORS®. So far so good, a couple of CREA ads have even won national advertising awards.
Here is this year’s effort, our 2014 ad:
UPDATE: Our apologies, this video is no longer available. Find out more about our National Ad Campaign as well as past and current ads on REALTOR Link®
Bottom line, a good television ad makes you “lean in”, to sit up, take notice, watch, be entertained and engaged. Tell us what you think of the ad. Post your examples of great “lean in” commercials for every day products you’ve noticed.
Here are a few ads REALTORS® sent us from last month’s NEWS2ME: