VIDEO: How REALTORS® can enhance their business with video

Film, edit, upload! That’s all it takes for you to become Canada’s next real estate vlogger.

No, this isn’t a new reality TV show. REALTORS® can easily shoot video to enhance their business.

YouTube is the second most popular website in the world, with more than 300 hours of video uploaded every minute and almost five billion videos watched every day.

That’s a lot of videos and, more importantly, a lot of eyes.

As REALTORS®, not only do you help Canadians buy and sell homes, you also sell yourself.

From house tours and housing insights to real estate news, video offers you the ability to access a larger and more engaged audience with the hopes of garnering new leads.

We recently asked two REALTORS® to explain how they use videos in their business and why they believe all real estate professionals should use video to their advantage. Here’s what they had to say:

Vishal Kapoor, Oakville, Ontario

REALTOR®, salesperson with Century 21 Miller Real Estate Ltd.

Steve Saretsky, Vancouver, British Columbia

REALTOR®, salesperson with Sutton Group—West Coast Realty

Editor’s note: These videos are only available in English.

As Communications Manager, Michael Shaw manages a dynamic team of talented communicators and social media experts. Whether its content produced by CREA or REALTOR.ca, Michael has seen it and approved it. When he’s not working or taking care of his daughter, Michael is travelling the globe, watching live music or relaxing on the dock.


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