Was There a COVID-19 Cottage Boom?

Struggling to find content to share on your social media pages?

Stop scrolling through Instagram and Facebook. All you need is REALTOR.ca.

Our consumer lifestyle blog, Living Room, offers content including home improvement, market trends, DIY projects, neighbourhood guides and profiles on unique homes. Living Room publishes exciting new content four times a week (with unique French content for our Francophone fans).

While CREA Café is curated specifically to help your business grow and thrive, Living Room content is perfect to share with your clients.

Owned and operated by the Canadian Real Estate Association (CREA), REALTOR.ca is the No. 1 real estate platform in Canada (Comscore, 2020) with MLS® System listings from across the country.

Share this blog with your clients and followers with the Facebook button below!

You can also follow REALTOR.ca on Twitter, Instagram and Pinterest.

You can read the original blog here.


The COVID-19 lockdown has presented us with an opportunity to reflect on what we need most in our living space.

Whether you suddenly found yourself wishing for a home office to work from remotely or simply a weekend getaway destination with ample outdoor space, many of us are now discovering that our current spaces don’t meet our needs in the same way as they did pre-pandemic.

For some current and prospective homeowners, the answer to what’s missing lies in cottage country.

Since the start of the real estate market’s early summer recovery, Ontario’s cottage country market has been flourishing. A combination of fewer homes listed for sale and a surge in city buyers looking for rural properties has made this year one of the busiest in recent memory.

“This is the speediest, hottest market in the history of Muskoka. It’s never been like this before,” said Catharine Inniss, a Muskoka-based sales representative with Johnston & Daniel Rushbrooke Realty. “And it’s always been good. We’ve had a few dips here and there but not much.”

In July, real estate activity continued to rebound following massive declines in March and April, posting a 26% month-over-month increase in national sales. While inventory was also up Canada-wide, with the number of listed properties jumping 7.6% from June to July, Inniss explains that inventory in the Muskoka region has been low relative to the high demand from buyers this year.

“It’s certainly been exacerbated by the COVID-19 situation, but the last couple of years have been short on inventory as well, so more of a seller’s market,” said Inniss.

When it comes to the type of buyers flooding the Muskoka market, Inniss says that it’s a mix of everyone — from millennials looking to break into the property market for the first time to boomer buyers. Budgets range widely too, starting anywhere from $400,000 to as high as $5 million and more.

As many companies downsize or eliminate their offices and rely more heavily on remote working arrangements, Inniss says clients are seeking the extra space that rural and cottage homes provide. Some Toronto buyers have chosen to rent in the city and purchase up north where real estate is often more affordable. For those buyers who frequently take vacation time, Inniss says they tend to put their travelling budget toward a downpayment.

“So before it was more talk and the idea, ‘That’d be wonderful,’ and now, a lot of employers have sort of stepped over that barrier because of the pandemic and are no longer concerned about people telecommuting,” said Inniss. “If you buy a property up here, you can extend your weekends, kind of come and go during non-rush hours, and I’m finding that clients are doing that a fair bit.”

Cottage country buyers are typically more serious about making a purchase when they drive up for a showing. Thanks to the growing emphasis of digital tools and virtual and livestream tours and viewings during the height of the pandemic, Inniss says there’s more information out there now to inform buyers about a property prior to seeing it in person. When buyers come for their scheduled visit, Inniss says it’s mostly to get a final feel for the home.

“It’s not like it used to be where you’d come up over and over and over again and then look,” she said. “They are coming to confirm what they’ve seen is actually in existence, it just has the feel that they’re looking for.”

Waterfront properties, given their limited supply, have been a particularly hot commodity in cottage country. The market for private islands has also seen a spike in demand this year too. Inniss says she typically doesn’t sell any, but has made deals on five islands so far this year.

Winterized homes, which are outfitted with the appropriate plumbing and heating for all-season living, are sought after in today’s market as well, given their ability to allow urbanites the opportunity to live out of the city full-time if they choose to.

“Most buyers want four seasons so that they have the flexibility of being able to come year-round, maybe end up living here full-time,” says Inniss.

While the fall market typically slows down a little bit in Muskoka, Inniss says the late start to the season and the demand from buyers year-round will likely keep the momentum going. Additional inventory is expected to appear in the fall, she says, anticipating more sellers will decide to list their property a year earlier than planned.

If you’re looking to make the transition to cottage country, whether it be on a full-time or  semi-permanent basis, Inniss stresses the importance of working with a local REALTOR© who lives and works in the area. They will be able to educate you on the unique traits that come with rural and waterfront living, from septic tanks to private roads and water quality.

REALTOR.ca is the most popular and most trusted real estate website in Canada. Owned and operated by the Canadian Real Estate Association (CREA), REALTOR.ca provides up-to-date and reliable information that makes finding your dream property easy and enjoyable. REALTOR.ca is popular with sellers, buyers, and renters and is accessible online and on mobile devices.


Leave a Reply

Your email address will not be published. Required fields are marked *


@crea_aci
This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.