The making of a television ad, Part 2: Creative development

Over the last 14 years, Lance Martin has built one of the strongest creative resumes in the country by championing collaboration, by developing relationships with clients, and most of all, by just being nice. And while his unassuming nature has won him many fans among those who work closely with him, it’s his sharp business mind that has really set him apart in his career. Lance has been integral in creating some of the most storied work in Canada for brands like Burger King, NIKE, MINI, Kraft, Canadian Tire, Viagra and Koodo and has been recognized around the world with golds from the One Show, Cannes, the Clios and Canada’s own ADCC, including a recent Gold Lion from the Cannes Advertising Festival for MINI. When not working Lance can be found breathing fresh air either on his motorcycle or the dock of his cottage. It is debatable which one he loves more.