Celebrating Success: Highlights from CREA’s 2023 Annual Report

Everywhere you looked in 2023, housing was top of mind.

Our 2023 Annual Report demonstrates how CREA supported the REALTOR® community to drive significant impact as Canada faces a growing housing crisis.

“In 2023, we embraced opportunities and navigated through challenges and achieved many milestones together,” said Larry Cerqua, CREA’s 2023-2024 Chair in his message to members.

So, why are we talking about 2023 today?

As a not-for-profit organization, it’s required by law for CREA to share its financial reports with membership. We see this as an opportunity to demonstrate transparency and accountability in all facets of our organization. And it’s a chance to look back on the achievements, lessons, and highlights from the previous year in the lead up to our Annual General Meeting, in April.

REALTORS® are at the heart of everything we do, and our strategic plan provides an overview of how we, as your national association, achieve our mission and uphold our values. As a snapshot of our past year, the annual report allows us to compile data from all aspects of our organization and put it to use to inform decision-making moving forward.

Want to learn more? Additional resources and video content to help you dive deeper into the subjects of interest to you are available in our 2023 Annual Report.

Key highlights

  • REALTOR.ca had more than 589 million visits by 127 million visitors and captured nearly 50% market share (ComScore, 2023)*.
  • After seeing the 2023 national ad campaign, viewers’ trust in REALTORS® increased 23%, positive perception of REALTORS® increased 16% and the likelihood of recommending a REALTOR® increased 21%.
  • News articles relating to Canadian real estate and CREA reached more readers online than ever before, including subject matter surrounding the “housing crisis,” which has a reach of more than 5 billion.
  • We hosted more than 70 meetings with Members of Parliament during PAC at Home and another 140 during CREA PAC Days.
  • Dale Devereaux was honoured with the Canadian REALTORS Care® Award 2023, for the impact made in his community of Red Deer, Alberta.

“When we come together, we’re far more likely to come away from discussions with a stronger solution that will address whatever issues we’re facing and set us up for success,” Cerqua said, and we look forward to another year of working together with the REALTOR® community to do just that.

Learn more in our 2023 annual report and be proud of everything we’ve accomplished together.

*Based on market share. Market share = web and mobile traffic to Canadian real estate websites on average per month, ComScore, 2023

As a Communications Advisor, Sarah O'Neill is responsible for developing a variety of internal and external communication materials—from blog content to newsletters, and social posts to speaking notes. Prior to joining CREA, Sarah worked as a journalist in a small town and as a national online editor at one of Canada’s largest news media companies. In her spare time, Sarah can be found renovating her century home, working out at the gym or binge-watching bad reality TV.

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