Join the Conversation: Draft Business Case for

For the past year, the Canadian Real Estate Association (CREA) has been engaging the REALTOR® association community in discussions on the future of and the potential to turn it into a separate, taxable, wholly owned subsidiary of CREA. is instrumental to the success and reputation of REALTORS® in Canada. It delivers millions of leads to REALTORS® and uniquely positions you at the heart of consumer real estate journeys.

CREA is committed to ensuring the long-term sustainability of this extremely important member-owned asset. 

The culmination of that work by the Task Force, CREA’s Board of Directors, and a team of outside experts, has been the development of a draft business case that outlines two scenarios:

  1. We maintain the status quo.
  2. We turn into a taxable entity.

The draft business case highlights how a transition to a taxable entity would enable to explore new sources of revenue and reinvest any net income back into the platform, helping it innovate and compete in an increasingly competitive prop-tech space.

To go through the draft business case together and hear your feedback, we’ll be hosting a series of presentations. We’ll announce added opportunities, including a dedicated presentation in French, at a later date.

Presentation No. 1 (in English): Wednesday, July 10, 10:30 a.m. – noon EDT

Presentation No. 2 (in English): Tuesday, July 16, 3 – 4:30 p.m. EDT

Note: we’ll be using Zoom Webinar which requires each attendee to register for a presentation individually. Registration links can’t be shared.

For the latest information, and updated resources on the future of, visit

If you have any questions, please contact CREA’s Member Experience Centre by email at or by calling 1-888-237-7945.

As Associate Director, Communications, Michael Shaw manages a dynamic team of talented communicators and social media experts. Whether its content produced by CREA or, Michael has seen it and approved it. When he’s not working or taking care of his daughter, Michael is travelling the globe, watching live music or relaxing on the dock.

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