New Deal with HGTV’s Scott McGillivray Expands Reach of Listings

For years HGTV’s Scott McGillivray has helped home buyers transform investment properties on the small screen. Now with the help of DDF®, McGillivrary is launching a new app which will help your clients’ listings become a potential investment property.

The Real Smart Deal app offers users the ability to import and compare REALTOR® listings against key criteria provided by the real estate analysis application to help users find the ideal home for their investment vision.

Combining McGillivray’s real estate investment expertise with listings is not only a fantastic opportunity to bring value to those seeking investment properties but more importantly, put REALTORS® front and centre with Canadians.

Wait, it gets better.

As part of this partnership, McGillivray will also promote REALTORS® and to his more than a million social media followers. McGillivray understands the importance of REALTORS® making this partnership a natural fit.

Why partnering with McGillivray Group is good for REALTORS®: 

  • Increased national exposure for REALTOR® listings;
  • Quality leads for REALTORS®. Those comparing properties within Real Smart Deal are presumably further along in their buying process; and
  • Reinforces the trusted REALTOR® brand. McGillivray’s influence and reach provides a great opportunity to place the REALTOR® brand front and centre in the real estate transaction process.

How can I get my listings on Scott McGillivray’s Real Smart Deal App?

Your broker owner needs to update their permission settings on DDF®.

Broker owners can decide which channels listings are sent to using DDF®, including Real Smart Deal*, Scotiabank, The Globe and Mail, TD Bank, Kijiji and more. Talk to your brokerage owner today about getting started with DDF® or visit for more information.

Are you a broker owner? Follow this link to share your listings with Scott McGillivray’s Real Smart Deal.

*Please note: Broker owners from across Canada may opt in to sharing their listings with Real Smart Deal, however the platform is only available in English.

If you have any questions, contact Member Support via email at We’re here to help.

Chris Ferrante was a Product Manager with CREA, who worked to promote the value of to both CREA members and consumers using digital marketing methods. Chris is a longtime musician, and supporter of his local music scene. When not brushing up on his guitar skills, attending local concerts, or volunteering his time with OrKidstra, you'll find him playing hockey, volleyball, or flag football.

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