After three years and more than 40 episodes, the Canadian Real Estate Association’s (CREA) REAL TIME podcast now features full video episodes. On the latest episode, we’re talking with international colour guru, Leatrice (Lee) Eiseman, Executive Director of the Pantone® Color Institute and Director of the Eiseman Center for Color Information and Technology.
For more than 20 years, Eiseman has been determining the Pantone® Color of the Year, a decision that impacts many industries including interior design, fashion, product development, and more.
Eiseman outlines trends in colour psychology and how they can change alongside the social and cultural movements of the time. Specifically, she shares how individuals’ preferences toward certain colours can impact their decision making, why they gravitate towards certain colours, and how colour can be a “silent salesperson” REALTORS® can use to their advantage. Tapping into knowledge she’s gained over decades, Eiseman paints a vivid picture of the significance of this information and how to use it to build relationships and better support your clients.
There are those opportunities to use colour, and it doesn’t have to be brilliant colour, that’s not what I’m suggesting, but finding a spot, the right place to use it, to make the house more memorable and to leave people with the right impression.
Leatrice (Lee) Eiseman
Pantone® Color of the Year: Peach Fuzz
Eiseman also takes us behind the scenes to share how she and her team select Pantone’s® Color of the Year, the inspiration behind their decision to select Peach Fuzz, and where she sees it having the greatest impact in 2024. Our team recently took to the streets of Ottawa, Ontario to ask people what they thought of Peach Fuzz and where they might incorporate it into their homes.
Whether you’re looking to learn how colour affects us psychologically, or behind the scenes details on how these colours and trends are created, you’ll want to watch or listen to this episode of REAL TIME, at CREA.ca/podcast or wherever you get your podcasts.
