REALTOR.ca: Get All the Insights

Whether it’s on a desktop computer or mobile app, REALTOR.ca is the go-to place for Canadians at any point in their real estate journey, and proudly represents the value of REALTORS®.

“Every interaction with a consumer on REALTOR.ca is an opportunity to communicate the value of using a REALTOR® during the journey to homeownership. Every REALTOR.ca visitor or property view is a possible lead for you, our members—and we’re here to support your business,” says Patrick Pichette, Vice President, REALTOR.ca.

With more active listings than any other real estate platform in Canada, REALTOR.ca is a trusted resource. Here’s how REALTOR.ca connected consumers to REALTORS® in 2022:

In 2022, REALTOR.ca and REALTOR.ca DDF® sent 5.7 million leads to REALTORS®, received 1.8 billion property page views, and  16.8 million REALTOR® profile views.

REALTOR.ca is a market-leading real estate platform which brings high-volume traffic to your listings. More importantly, REALTOR.ca places REALTORS® at the heart of the home buying journey with an optimized user experience to bring you more leads.

In 2022, REALTOR.ca received 121 million visitors, 564 million visits, and had 49% market share.

While increasing the number of leads generated is great, our focus is now shifting to improving the quality of leads sent to REALTORS® to help create more meaningful connections.

Learn more about the innovation happening on REALTOR.ca on Episode 25 of our REAL TIME podcast.

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REALTOR.ca is a shining example of what happens when we all work together: REALTORS®, local boards, franchisors, provincial/territorial associations and your national association.

As Associate Director, REALTOR.ca, Justin Wah Kan helps promote CREA’s valuable products and services. Justin has a professional background in digital marketing. He is also musically inclined with a Bachelor of Music degree in Music Composition and Music Technology. In his spare time, you can find him playing his guitars, cooking up a storm, and curling.


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