Driving financial literacy home: The Homebuyers’ Road Map

Among the four priorities @PMHarper tweeted from his first meeting of the year with government MPs and Senators is a focus on the personal financial security of Canadians.

A core aspect of this has been improving the financial literacy of Canadians to help them make more informed financial decisions.

As an industry, we share this goal.

Being a trusted advisor to consumers on the most significant financial decision of their lives is something our over 100,000 members do every day. It’s a big responsibility and a large part of what defines the profession. It also places REALTORS® in a unique position to make a significant difference by playing a more formal role in financial literacy initiatives.

This is where collaboration has a powerful impact. Late last year, CREA collaborated with the government’s lead agency on financial literacy, the Financial Consumer Agency of Canada (FCAC), to develop the Homebuyers’ Road Map. It’s a resource that walks homebuyers through seven critical steps to better understand the financial implications of purchasing a home. If you’re a REALTOR®, perhaps you have already provided copies or sent links to the online interactive widget to your clients.

We’re extremely proud of the way REALTORS® have embraced the Road Map, how they are using it as a tool to educate their clients, and how they’ve taken to Twitter, Facebook, and the blogosphere to spread the word.

To date, thousands of Canadians have taken the Road Map for a spin. If you haven’t had an opportunity yet, we encourage you to as well.

As former Director of External Relations with CREA, David Salvatore worked on behalf of and with REALTORS® from across the country to ensure issues that affect their profession and industry were heard loud and clear by decision-makers on Parliament Hill. David has since joined the Manitoba Real Estate Association, where he works with REALTORS® across the province as Chief Executive Officer.


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