Strategic Advertising in Real Estate: REAL TIME Episode 6

“START THE CAR!”

Most of you will know the ad behind that popular phrase without any further reference. It’s why we do it: Effective advertising can help drive (pun intended) your audience to action.

In REAL TIME Episode 6, we speak with Subtej Nijjar, partner at Union Creative, the agency behind our award-winning national ad campaigns … and, as you might have guessed, one of the minds behind that infamous IKEA commercial.

Has your approach to advertising changed since the COVID-19 pandemic? In this episode, we cover topics like:

  • How can brands build themselves back the right way?
  • Is your marketing message relevant to your audience in the current climate?
  • How do you determine the right frequency for your marketing messaging?

We also dive into some of the strategy behind our national ad campaign and Nijjar shares his marketing tips from his many years working with REALTORS® in Canada.

As always, we welcome your feedback – be sure to let us know your thoughts on this latest episode in the Comments below.

Have a piece of advice for a fellow REALTOR®?

We believe good advice should always be shared. Let us know the best career advice you’ve ever received, and we’ll aim to play it in an upcoming episode. Leave us a message at 1.888.768.6793.

Kylee Sauve, Associate Director of Communications, manages a dynamic team of web, graphic and multimedia designers, as well as the coordination of various corporate initiatives, including CREA’s Annual Report and CREA.ca. Since starting her career with an internationally-recognized non-profit organization, Kylee has gained more than a decade of communications experience. When not in the office, she can be found working on her house or yard with her husband and dogs.


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