Too much choice, so little time: Key takeaway #2 from Inman NYC 2013

The number of new real estate apps is overwhelming. REALTORS® understand that they need to pay attention to mobile and to social media…but where to begin?!? There are too many choices, too much confusion, and that was apparent at Inman News®’ Real Estate Connect® conference in New York City this past January.

Great advice that was shared by many presenters was to start off small. The fundamentals of building client relationships have not changed. Find technology that will enhance your existing process.

For example, improve email with clients with a free Gmail app like Boomerang, to schedule when emails go out and to get follow-up reminders when emails go un-opened. Or get a more professional voicemail with BetterVoicemail. Just a few examples of small, cost-efficient, easy to use apps, that can come give a boost to your existing daily activities.

I am willing to bet that everyone reading this post has a smartphone. A few small apps can turn it into your best marketing tool. Improve how you promote your listings by including professional quality videos taken from your phone or tablet with Videolicious. How many of you give clients a picture book of the house they are leaving? Check out Mosaic. Your iPhone or iPad and $20, and four days later they receive in the mail a beautifully produced picture book and best wishes from their REALTOR®.

Start with one small thing, make it a success, then repeat. Trying to adopt everything at once will only take time and energy from what you do best–building relationships and earning the trust of clients.

This is just one of many useful takeaways from Inman NYC 2013, including the “Latte Vision.” If you attended the conference, leave a comment to share your thoughts and key learnings with fellow REALTORS®.

Patrick Pichette, Vice-President,, is responsible for the development and growth of Canada’s leading real estate website, and other technology services that help REALTORS® in Canada and their businesses. As the head of the Product Management and IT Services departments, he is constantly evaluating the latest technology trends. Patrick is also the staff liaison on CREA’s Technology Committee. Prior to joining CREA, he held marketing and product management leadership positions with MD Physician Services (a subsidiary of the Canadian Medical Association) and the Canadian Tourism Commission. When not at work, Patrick can be found at a local rink or baseball diamond coaching his favourite sports.

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