Just when you thought you finally got this earworm of a song out of your head.
Applied Arts Media, a renowned organization that recognizes the work of visual communication professionals, recently selected our REALTOR.ca ad, “Total Regret in My Heart”, as the winner in its Broadcast 30 Seconds or Less – Single category.
“The REALTORS® on CREA’s ad committee do extensive research and put in countless hours of work to ensure our messaging is conveyed in an entertaining and memorable manner,” said Randall McCauley, CREA’s Executive Vice-President, Reputation.
A jury of senior-level creative professionals reviewed the submissions and judged entries based on creative merit, technical excellence and suitability for end use.
CREA regularly uses the Toronto-based creative agency, Union, for its ad campaigns. The goal of this particular ad was to convince home buyers and sellers to use the expert advice of a REALTOR® when making one of the biggest transactions of their lives.
“We turned to the hit ’80s ballad, ‘Total Eclipse of the Heart’, and re-imagined it… We dramatized the dangers of not using a REALTOR®, using a classic song you’ll never get out of your head,” reads Union’s write-up in the winter 2019 edition of Applied Arts magazine.
Since 2010, CREA’s national ad campaigns have received awards or have been recognized by a panel of judges more than 10 times.
Past awards include a bronze medal in 2014 by the Canadian Marketing Association for the “Raid” ad campaign, and a silver in the 2016 Marketing Awards for the “Motel” ad campaign.
While not a traditional TV spot, our “Noise Cancelling Poster” ad won gold at the Advertising and Design Club of Canada awards in 2018.