10 ways to generate more leads from REALTOR.ca

REALTOR.ca, Canada’s No. 1 real estate website, is fully funded by your Canadian Real Estate Association membership fees. That means you own it. With more listings than any other real estate website in Canada, it’s the only site in the country receiving listings from every real estate board/association’s MLS® System. REALTOR.ca has one primary objective: to support your business.

Your leads, generated through REALTOR.ca and the REALTOR.ca Advertising Network, are included at no additional cost along with all the features and tools designed to help your business grow.

Here are a few tips that can increase the number and quality of the leads you get from REALTOR.ca:

1.Make your listings shine. Add high quality photos, videos and virtual tours to your listings. There are more virtual tour providers than ever with nine different options available to you.

Fun Fact: Visitors who view videos and virtual tours are 27% more likely to reach out to a REALTOR®. Additionally, 78% of visitors who view REALTOR.ca listings click on the photos.

2.Stand out with your REALTOR.ca profile. You’re always front and centre on all your listings so ensure your profile has a recent, high-quality photo. Make sure your profile is complete in your MLS® System. Your phone number, website, social accounts (now including Instagram) and additional details (fields vary by board and association) are important and entice potential buyers to connect with you. You can also identify your trading area, not just your office address, to ensure you are reaching as many clients as possible.

Fun Fact: In 2018, there were six million REALTOR.ca profile views.

3.Flaunt your reviews. From hotels to restaurants and online shopping, reviews are important. Show off what your past clients are saying about you by displaying your RealSatisfied and RankMyAgent ratings and testimonials in your listings and REALTOR.ca profile.

4.Get discovered. Add popular and relevant keywords to your listing descriptions by referencing the latest local REALTOR.ca keyword reports. Your listing is more likely to be found if your description includes keywords relevant to your potential buyers.

5.Get social. Share your REALTOR.ca listings on social media and include links to your social accounts on your REALTOR.ca profile.

Fun Fact: Facebook accounts for 81% of total REALTOR.ca listings shared on social media.

6.Track listing performance to inform your marketing strategy. Review your REALTOR.ca Listing Statistics from REALTOR.ca and REALTOR.ca DDF® websites to see how the market is responding to your listing. You can email or text listing performance reports to your clients to help promote the value of working with you, a REALTOR®.

TIP: Download the REALTOR.ca Listing Stats app in the App Store or Google Play Store today

7.Stay on top of trends. Check out the REALTOR.ca Insights Report to access the latest market trends, consumer statistics and hands-on tips to help your business grow.

8.Act quick. Measure your response rate in seconds vs. hours. Today’s on-demand customer expects instant results. For context, customers today are impatient when they have to wait more than five minutes for an Uber! With the REALTOR.ca Listing Stats app you can respond to leads in real-time.

9.Increase the visibility of your listings. Get your listings in front of more potential buyers by sharing them via REALTOR.ca DDF® on websites like Kijiji, The Globe and Mail and TD’s Mortgage Affordability Calculator.

TIP: Work with your broker owner to take advantage of REALTOR.ca DDF® today.

10.Go international. Join CREA’s Global Affiliates program to connect with REALTORS® outside of Canada, network and learn about valuable education opportunities to help grow your business.

Fun Fact: 8% of REALTOR.ca visitors are from outside Canada and account for 4% of leads. 

To access all your trusted tools in one place, visit member.REALTOR.ca.

What’s your favourite REALTOR.ca Tool? Tell us about it in the Comment section.

Nabil Imani, CREA's former Associate Director of Marketing, promoted the values CREA brings to its members and the value REALTOR.ca brings to home buyers and sellers. For more than a decade, Nabil worked for high-tech companies to build their digital presence and stand out against competitors. In his spare time, he enjoys cooking, planning cultural events and running after his daughter.

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