A record-breaking year for REALTOR.ca

In 2012, REALTOR.ca experienced its biggest year yet, servicing approximately 12% more visitors from coast to coast than it did in 2011! We recorded a record 599 million pageviews of property details, and the public also used REALTOR.ca to send over 3.4 million emails to their friends, REALTORS® and real estate offices about content on REALTOR.ca.

Check out the video below to discover how traffic increased in your province last year:

The record-breaking continues this year. In April 2013 alone, REALTOR.ca and REALTOR.ca mobile experienced 21.3 million visits – the highest monthly total ever!

REALTOR.ca gives REALTORS® the opportunity to reach a substantial audience; in fact, the site is used by over 10% of the Canadian population (according to comScore audience measurement service). And it gives consumers a trusted online source for property listings, because it’s brought to the public by REALTORS® in Canada.

To let you in on a little secret, CREA’s technology team is working on a major redesign of REALTOR.ca. It went into beta-testing in late 2012 and will be rolled out across the country later this year. This redesign will help modernize the site and give it a fresh and current look. In keeping with CREA’s goals, the new REALTOR.ca will improve the visibility of REALTORS® to potential clients through its thoughtful design and streamlined interface. The site will let Boards and Associations update listings four times daily, making its information even more current than ever, and it will be able to highlight images of the listings, with a prominently located and easy-to-navigate photo gallery. By simplifying and improving the experience for current and future clients, we aim to help visitors connect more easily to REALTORS®. Stay tuned!

Our former Associate Director of Products, Jennifer Steinberg ensured CREA’s technology products and services helped meet the needs of REALTORS® and enhance their business. Prior to joining CREA, Jennifer also worked for some of Ottawa’s largest high-tech companies and well-known startups. Jennifer is a swimmer at heart, which has led her to compete in a few triathlons in Ottawa, Montreal, and New York State.

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