CREA’s latest national ad campaign: The perils of Internet over-confidence

With spring in the air, real estate business is picking up across the country, which means it’s the perfect time to hit the airwaves with our new television, radio, and Internet ads.

With the number one real estate website in the country, REALTOR.ca, we all know the value of the Internet and its importance to buying and selling real estate. At the same time, buying and selling a home is one of life’s biggest financial decisions, one that requires personalized, professional service, from a REALTOR®, lawyer, accountant, and other specialists.

With that in mind, the theme of this year’s campaign is “Internet over-confidence.” It takes a humourous look at the idea that you can solve life’s challenges (big and small) by simply pointing and clicking. Different segments of the ad show “how-to” Internet searches and the consequences of relying solely on the results, rather than expert, in-person advice from a professional.

This year’s campaign includes television ads, radio spots, and online advertising.

UPDATE: Our apologies, this video is no longer available. Find out more about our National Ad Campaign as well as past and current ads on REALTOR Link®

Share your stories in the Comments section below – how has the personal professional touch made a difference for you?

As the former Executive Vice-President of Reputation, Randall McCauley helped shape the face of CREA and REALTORS® to the public and the media. Prior to joining CREA, Randall had a colourful career in politics with experience on Parliament Hill working with several Cabinet Ministers and a Prime Minister. He has also overseen Canadian government relations for a pharmaceutical company and was a founding Vice President of the Canadian Air Transport Security Authority (CATSA). When not at work, Randall is a former personal trainer who is almost getting old enough to golf but has a few more years of kiteboarding left before he even looks at a set of clubs.


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