How to extend the reach of your listings with REALTOR.ca DDF® and Kijiji

Kijiji, the popular online classifieds website, has been helping Canadians buy, sell and trade with each other since it launched in 2005. Kijiji is also a tool used by some REALTORS® to extend the reach of their listings and complement their other marketing tactics, including of course their presence on REALTOR.ca, the number one real estate website in Canada.*

Danny Murray, a REALTOR® and broker with RE/MAX Finest Realty in Kingston, Ontario, was an early Kijiji adopter and has been posting his listing content there for the past 13 years. “I do get excellent results from it,” he explains. “I’ve had people phone me within minutes of my listing appearing on Kijiji, come and look at the house and buy it. You can’t beat that.”

Over the past few years, CREA has heard from many REALTORS® that Kijiji should be a destination in the REALTOR.ca Data Distribution Facility (DDF®) network. Well, ask and you shall receive! Kijiji recently went live as a new real estate advertising site for REALTOR.ca DDF®.

For those of you who have been manually posting your listings on Kijiji**, this will save you a ton of time by simplifying the process of distributing your listing content online. For those of you who haven’t yet given Kijiji a try**, you’ll be able to do so now with the click of a button!

Simply set your permissions in the DDF® dashboard and poof, like magic, your MLS® listing content will be sent to Kijiji at the same time as REALTOR.ca and any of the other 10 approved real estate advertising sites you select. The listing information will always be accurate and current. Plus, you can rest assured our REALTOR® and MLS® trademarks will be used correctly. (Let me tell you, our legal department is thrilled!) You’ll receive leads and statistics on the performance of your listings directly through DDF®.

Get started with these three easy steps:

  1. Go to the DDF® dashboard;
  2. Head to “Real Estate Advertising Websites”; and
  3. Opt in to sending your listings to Kijiji (and any of the other 10 Real Estate Advertising Websites available that strike your fancy).

Learn more by visiting our DDF® How-to Guide on REALTOR Link®.

* Source: comScore (25+ years, $60K+ household income).

** Editor’s Note: In order to be able to distribute your listing content to REALTOR.ca DDF® Real Estate Advertising Websites, including Kijiji, your board or association and brokerage owner will have to have opted in to this service.

Sarah Thirnbeck, Associate Director, Strategic Impact, oversees CREA's national REALTORS Care® program, which aims to celebrate the amazing charitable achievements of REALTORS® across Canada and further foster a spirit of giving in our industry. She also oversees CREA's efforts to support local and provincial Young Professionals Networks across the country as well as new initiatives dedicated to promoting diversity, equity and inclusion on CREA's Board of Directors and committees. Sarah recently earned a Graduate Diploma in Social Responsibility and Sustainability from the University of St. Michael’s College in the University of Toronto to complement her bachelor’s and master’s degrees in communications.


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