How to use the 2015 REALTOR.ca Insights Report to help build your business

CREA recently launched the 2015 Insights Report on REALTOR.ca with key analytics and metrics from Canada’s most-visited real estate website.

2016 Insights Report infographic

The 2015 REALTOR.ca Insights Report offers the most comprehensive look at REALTOR.ca and data about property buying and selling in Canada. This analysis of consumer behaviour is broken into three sections:

  1. Where the world looks for Canadian real estate

As Canada’s leading real estate destination, more than 71 million unique visitors came to REALTOR.ca in 2015. Of that, 10.5 million were visits from outside of Canada.

  1. Promoting REALTOR® value

Given the popularity of online video, we’ve been increasing the number of ways we use it to share messages about REALTOR.ca. Last year, the majority (71 per cent) of video views came from first-time property buyers or sellers, predominantly in the 25-34 year age group.

  1. Generating clients for REALTORS®

If you’re a REALTOR®, REALTOR.ca is the place to be seen! In 2015, there were over 1.1 million searches for REALTORS® and 3.2 million REALTOR® profile views.

Last year, we saw members using the report to demonstrate REALTOR® value and recruit new clients. This year’s edition provides even more data around how Canadian and international buyers are using REALTOR.ca to find the perfect property and connect with REALTORS® from across Canada.

Meeting with new clients about listing their property is about getting to know each other and also about providing an overview of what a REALTOR® can offer them. REALTOR.ca is an important tool in my toolkit and the Insights Report last year provided me with a visual presentation of the power of this important marketing asset for properties in Canada. A quick look at the 2015 Insights Report already has me thinking of how to use the interesting insights the team at CREA have put together.” – Samantha Nelson, RE/MAX Hallmark Realty Group

With 18 pages of information, the report is a lot to digest. If you have any questions or would like to include graphics from the report in your own blog posts or newsletters, etc., please contact our Consumer Insights Manager, Paul Dombowsky.

2016 Insights Report infographic

REALTORS®: How have you used our Insights Report to help grow your business? Let us know in the Comments section below!

As former Consumer Insights Manager, Paul Dombowsky knows trends. Paul joined the team in early 2013, reporting on typical and atypical web statistics, tracking involvement with REALTORS® across all platforms, and developed a culture of measurement, engagement, and evidence-based decision making. When not at work, Paul splits his time penning a book on digital engagement and speaking on the topic at various events around the world; a pretty good gig considering his passion for travel and photography.


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