New Pilot Project Brings Your REALTOR.ca Listings to Life

Do you have a new REALTOR.ca listing?

Check your email!

We’re testing a new pilot video feature in partnership with BlueRush Inc. which sends personalized videos for your REALTOR.ca listings directly to your email. For a limited time, you will receive an Area Highlights video for your new listings published on REALTOR.ca. You can use that video to supplement your listing marketing materials.

The personalized video will highlight the neighbourhood for your newly published listing—plus, REALTORS® can share the videos with clients and prospective home buyers via email and social media.

Area Highlight videos will feature key information such as:

  • neighbourhood demographics; and
  • surrounding schools.

These personalized Area Highlights videos for your listings will complement your marketing plan and help drive quality leads back to you.

“REALTORS® post hundreds of thousands of new listings every month. Incorporating this content into REALTOR.ca will allow them to communicate specific and personalized listing information using the highly engaging medium of personalized video,” said Patrick Pichette, CREA’s Vice President of REALTOR.ca. “This new capability is part of our ongoing commitment to deliver value and innovation to our members.”

We already know REALTOR.ca visitors love video. Visitors who view videos and virtual tours on REALTOR.ca are 48% more likely to reach out to a REALTOR®.

And don’t forget to tell us what you think in the Comments below or send your feedback right from your listing’s video page.

Our Product Manager, Anna Nasiorowski, lives and breathes REALTOR.ca. She manages product strategy, leads the way with the development of new features and regularly participates in usability sessions to ensure optimal visitor experience. Prior to joining CREA, Anna gained a slew of marketing, content development and product management experience with Algonquin College, Canada Post, Mitel and Corel. When not immersed in the world of online real estate, you can find Anna pursuing her love of photography, travelling or even learning a new language (to supplement the three already in her arsenal).


22 thoughts on “New Pilot Project Brings Your REALTOR.ca Listings to Life”

  1. This sounds like a great idea. But I’m not sure what you mean by a new listing. I listed 22 days ago on Oct.20 – would you have sent me an email then? Or is this just for new listings in the last few days? Please clarify. Thank you

      1. A link to the video should appear when you receive an email saying your new listing is live. Some exceptions apply. If you have further questions please contact Member Support at 1-888-237-7945.

  2. Thank you Canadian Real Estate Association for finding new and innovative ways to work with both the real estate industry and our realty sellers and buyers to improve the Realtor.ca experience to help them find the community and future home or rental investment property to align with real estate goals.
    Many thanks, Kathy White – Realtor(R) Advisor Engel & Volkers – Whistler

    1. Videos appear on a separate landing page. The information is auto populated from your listing. The link to the video’s landing page is emailed after you publish a new listing. If you have further questions please contact Member Support at 1-888-237-7945.

  3. Will we be able to place this video as the main video on our realtor.ca listings like we do for matterport or other videos?

    1. Hi Jackie,
      These videos are meant to complement you’re marketing materials. They won’t feature information about the listing itself, but will include neighbourhood highlights such as average household size in the area and median age of residents.
      If you have any further questions, please contact Member Support at 1-888-237-7945.

    1. Hi Janai, Please check the email you received when your new listing went live. There are some exceptions that apply such as listings with 0 bedrooms or property types such as business, retail or industrial. If you have further questions please contact Member Support at 1-888-237-7945.

    1. Hi Caron,
      Each video is customized to the new listing using available neighbourhood data. A link for the video will be sent to you when you receive an email notification that your new listing is live. Please note: some exceptions apply.

    1. Hi Theresa, please check the email letting you know your listing is live on REALTOR.ca. In this email, under listing details you will see a button that says, “Area Highlights Video” beside the button that says “View Listing.”

  4. Is this feature for all of Canada? when we receive the new listing notification with “Area Highlights Video” beside the button that says “View Listing.” Do we have to do anything else (cut & paste a link or?)

    1. Hi Glen, this feature is available in all of Canada (some exceptions apply, depending on the listing). Once you click on the button you are taken to the video page. From there you can share the video, or copy the URL and share it that way!

    1. Hi Donald, the link to the video will be sent to you in the same email you receive when your REALTOR.ca listing goes live. Please note, some exceptions apply.


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