On the road to improving the financial well-being of Canadians

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This November marks the fifth annual Financial Literacy Month in Canada. Our theme this year is “Count Me In, Canada,” which underlines the fact that building financial literacy in Canada depends on the involvement and coordinated efforts of the public, private and non-profit sectors. Our three goals include helping Canadians manage money and debt wisely, plan and save for the future, and prevent and protect against fraud and financial abuse.

One of the ways you, The Canadian Real Estate Association and REALTORS®, are doing your part to strengthen financial literacy in Canada is by sharing the Homebuyers’ Road Map, a fantastic resource created by CREA in partnership with the Financial Consumer Agency of Canada, full of information to guide consumers during one of the biggest purchases of their lives – buying a home. It is now available to REALTORS® and your clients in English, French and the three most common foreign languages in Canada: Simplified Chinese, Punjabi and Tagalog.

As REALTORS®, you are on the frontlines of financial literacy to help educate individual homebuyers. Before Financial Literacy Month 2015 comes to a close, I invite you to share your thoughts on financial literacy issues in the Comments below or join the #FLM2015 conversation on social media.

Jane Rooney was appointed Canada’s first Financial Literacy Leader in April 2014. Her mandate is to engage, collaborate and coordinate activities with stakeholders from the public, private and non-profit sectors, including academics and educational institutions, in order to support and contribute to initiatives that strengthen the financial literacy of Canadians.


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