Sneak peek: 4 CREA product enhancements that will make your life easier

Earlier this year, we released our 2014 Annual Report, which (among other highlights) shared an overview of technology successes from the past year and a look ahead to 2015.

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Now that we’re halfway through the year, let’s take a look at how things are shaping up for the latter part of 2015 and early 2016.

REALTOR.ca

In addition to the consumer login, soon Canada’s gateway to commercial real estate, ICX.ca, will be integrated into the REALTOR.ca platform. This means REALTORS® will be able to market both residential and commercial properties on Canada’s leading real estate website.

Mobile expansion

We’ve released an updated REALTOR.ca iPhone app, a REALTOR.ca app for Apple Watch, and a complete redesign for our REALTOR.ca Android app is coming soon. We also expect to see added gains in mobile website usage. With mobile now representing over half of all REALTOR.ca activity, it’s only a matter of time until mobile usage officially takes the lead!

WEBForms®

In the first quarter of 2016, we anticipate launching a pilot of WEBForms® 5.0. What will make this redesign worth the wait? Not only will we be updating the overall look and feel, we’ll be integrating adaptive web design. This will make it possible to detect the device viewing the page and adapt the size and experience accordingly. We’re as excited as you are.

DDF®

You won’t have to wait quite as long for the latest DDF® dashboard redesign, which is slated for later this fall. The updates will provide an easier user experience, more streamlined backend, and faster listing syndication.

2014 was a great year for technology advancements. We’re continuing our efforts to provide state-of-the-art products and services to help you in your day-to-day business.

Which product enhancement are you most excited about? Let us know in the Comments section below!

Marc Lafrance, Director of Product Management and Member Services, is responsible for CREA Member Support, Training Teams and the Product Management Team. For the past 18 years, Marc has tackled a range of positions at CREA, including Director of Marketing. Before coming to CREA, he spent 23 years in the banking industry and later founded Canada’s first Internet-based program to help employees affected by layoffs or terminations. When he’s not at work, you can find him enjoying some quality time with his grandson.


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