In 2018, an average 26 leads were sent to REALTORS® every five minutes. That’s more than 2.7 million leads generated in the last 12 months.
Inside the 2018 REALTOR.ca Insights Report you’ll discover how REALTOR.ca continues to connect potential clients with REALTORS® every day. Most importantly, we breakdown consumer data you can use to help your business and refine your marketing efforts.
From popular search keywords and search filters used in your region, to understanding who visits REALTOR.ca and which details they find useful in your listings—the report has something for everyone.
Below are a few teasers from this year’s report demonstrating why REALTOR.ca continues to be the No. 1 real estate website in Canada*:
How can REALTORS® benefit from the report?
Using the demographic, behavioural and lifestyle insights, REALTORS® can inform their digital marketing strategy. For example, the primary motivation for first-time home buyers is a change in family status. Using this insight in your advertising messaging could resonate with potential clients.
In addition, when creating advertisements on social media, you may want to consider more than 50% of leads are generated from users aged 25-44.
Here are a few examples you can share:
- On average REALTOR.ca experiences 101,000 property views per hour;
- 92% of Canadians indicate they’re aware of REALTOR.ca; and
- There were more than 260 million visits to REALTOR.ca in 2018.
The 2018 Insights Report also includes tips to help you take advantage of your REALTOR.ca Tools. If anything catches your eye, be sure to share it on your social channels. You can also provide feedback on the report via the feedback button on the right side of the page, or in the Comments.
*Comscore, February 2019