The Insights Report is back to help your business thrive

In 2018, an average 26 leads were sent to REALTORS® every five minutes. That’s more than 2.7 million leads generated in the last 12 months.

Inside the 2018 Insights Report you’ll discover how continues to connect potential clients with REALTORS® every day. Most importantly, we breakdown consumer data you can use to help your business and refine your marketing efforts.

From popular search keywords and search filters used in your region, to understanding who visits and which details they find useful in your listings—the report has something for everyone.

Below are a few teasers from this year’s report demonstrating why continues to be the No. 1 real estate website in Canada*:

Graphic showing Insights Report stats

How can REALTORS® benefit from the report?

Using the demographic, behavioural and lifestyle insights, REALTORS® can inform their digital marketing strategy. For example, the primary motivation for first-time home buyers is a change in family status. Using this insight in your advertising messaging could resonate with potential clients.

In addition, when creating advertisements on social media, you may want to consider more than 50% of leads are generated from users aged 25-44.

Share’s astronomical traffic numbers to your clients to showcase the importance of and using a REALTOR®.

Here are a few examples you can share:

  • On average experiences 101,000 property views per hour;
  • 92% of Canadians indicate they’re aware of; and
  • There were more than 260 million visits to in 2018.

The 2018 Insights Report also includes tips to help you take advantage of your Tools. If anything catches your eye, be sure to share it on your social channels. You can also provide feedback on the report via the feedback button on the right side of the page, or in the Comments.

*Comscore, February 2019


Chris Ferrante was a Product Manager with CREA, who worked to promote the value of to both CREA members and consumers using digital marketing methods. Chris is a longtime musician, and supporter of his local music scene. When not brushing up on his guitar skills, attending local concerts, or volunteering his time with OrKidstra, you'll find him playing hockey, volleyball, or flag football.

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