Survey: Gifts REALTORS® Actually Want This Holiday Season

It’s the most wonderful time of year, again.

REALTORS® often use gifts as a way to show their clients appreciation and to help provide a little reminder, should they need to the assistance of a REALTOR® again in the future.

But, if the tables were turned, what do REALTORS® consider as the most thoughtful gifts?

We took to social media to find out what gifts REALTORS® actually want.

We asked our Instagram followers (mostly REALTORS® in Canada between the ages 25 and 54) to help us curate a list full of practical and fun gifts. Don’t worry, we also have a list of items that are perfect for you to give your clients any time of year.

Not following us on Instagram yet? You’re missing out on housing marketing insights, video footage from conferences and tradeshows, and information on our latest products and services.

If you haven’t started writing your wish list yet don’t forget to include these items:

Novelty socks or Novelty hat?

Bucket hats might be the “it” accessory for Gen Z, but according to our poll, 73% of respondents would rather receive novelty socks as a gift.

Coffee tumbler or drink/wine tumbler?

This was close, but the drink/wine tumbler came out on top with 58% of the vote. If you’re a wine lover you may also enjoy one of the Canadian wine tours suggested by our friends at REALTOR.ca Living Room.

Professional SLR camera or a mini drone?

Mini drones proved popular with 59% of respondents voting in favour of them. If you do receive a drone during the holidays, make sure you know the rules and regulations for its use.

Portable power bank or ring light attachment for a cellphone?

More than 62% of those surveyed said they would rather receive a ring light­—the perfect gift if you’re looking to up your video game in 2023. You can use a ring light for your TikToks, Instagram Reels or to enhance your REALTOR.ca profile with an About Me video.

Laser measuring device or tripod?

More than half of those surveyed said a laser measuring device would be their preferred gift. These handheld devices are especially handy when you’re showing your clients a property. You can quickly take a few measurements to ensure their beloved grandfather clock will fit, or there’s enough space to accommodate mobility devices.

Magazine subscription or streaming subscription?

Dying to watch the latest season of Selling Sunset? You’re not alone! 71% of those who responded to our poll said they would want a streaming subscription.

Tablet or smart watch?

If your schedule is a bit hectic, finding time for the gym might be tough. You can track your steps and receive your text messages on your smart watch, along with the other 54% of respondents who said they would be adding one to their wish list.

Gimbal or pro lens kit for a cellphone?

More than half of those surveyed said they would rather receive a Gimbal as a gift. Gimbals are great for producing smooth videos if you’re live streaming an open house or filming a social media video.

Gourmet local food basket/local wine/beer basket?

They say the way to a person’s heart is through their stomach. More than 65% of those surveyed said they would prefer to receive a gourmet local food basket.

Gift card for spa orgift card for a store?

A day at the spa was the clear winner with 81% of respondents preferring it over a gift card to a store. Go on, treat yourself!

Did we miss the must-have item on your holiday wish list? Let us know in the Comments below. If asking for gifts isn’t your style, consider asking for a donation to be made in your name to your favourite cause or charity.

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As a Communications Advisor, Sarah O'Neill is responsible for developing a variety of internal and external communication materials—from blog content to newsletters, and social posts to speaking notes. Prior to joining CREA, Sarah worked as a journalist in a small town and as a national online editor at one of Canada’s largest news media companies. In her spare time, Sarah can be found renovating her century home, working out at the gym or binge-watching bad reality TV.


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