1.9 Billion Property Page Views: REALTOR.ca Traffic Continues to Grow

There’s nothing like REALTOR.ca in Canada. Owned and operated by CREA on behalf of REALTORS®, REALTOR.ca is a shining example of what happens when we all work together (“we” meaning REALTORS®, local boards, franchisors, provincial/territorial associations and CREA). 

According to the 2021 REALTOR.ca Insights Report, REALTOR.ca saw a whopping 516 million visits (up 38% from 2020) from more than 111 million visitors.

Insights Report highlights

It’s hard to deny the power of REALTOR.ca—the platform is a market leader when it comes to all activity on real estate websites, with:

  • Nearly 50% market share[1];
  • 53% visitor growth in 2021[2] (compared to the overall online Canadian real estate landscape’s 13% visitor growth[3]); and
  • Eight of the top 10 real estate advertising websites in Canada are using REALTOR.ca DDF®, sending more than 650,000 leads to REALTORS® in 2021[4].

 It’s safe to say, most Canadians will likely include REALTOR.ca as part of their real estate search.   

What does this mean for you? REALTOR.ca is one of the most important marketing tools in your arsenal. Every interaction with a consumer is an opportunity to communicate the true value of using a REALTOR® to buy or sell a home. Most importantly, every REALTOR.ca visitor is a possible lead for you.

Tip: Stand out with your REALTOR.ca profile.  Make sure your profile is complete in your local MLS® System. Your photo, email, phone number, website, social accounts, profile video and additional details* are essential and entice potential clients to connect with you. *Fields vary by board and association

Speaking of leads, more than 6.2 million leads were sent to REALTORS® through “Email a REALTOR®”, “Email Office”, “Phone a REALTOR®” and REALTOR.ca DDF® partner sites in 2021.

If you’re not receiving email leads from REALTOR.ca, confirm your preferred email address in your local MLS® System. If that’s not the issue, take a quick look in your junk folder—if you see something from REALTOR.ca, flag it as “Not Spam”.

While leads continue to increase, volume is not our primary goal. Our focus is improving the quality of leads sent to members. We want to help make more meaningful connections between you and potential clients.

 Everything we do, including improvements made to REALTOR.ca and the REALTOR.ca app, is to help REALTORS® better serve clients, while upholding the national standards of professionalism and ethics in real estate.

With more visitors and leads than ever before, REALTOR.ca continues to put REALTORS® at the centre of the home buying and selling journey.

More REALTOR.ca news

For a detailed look at all the numbers, visit insights.REALTOR.ca.


[1] Market share = web and mobile traffic to Canadian real estate websites on average per month, Comscore, 2021

[2] REALTOR.ca Google Analytics, 2021

[3] Comscore, 2021

[4] Comscore, 2021

As Associate Director, REALTOR.ca, Justin Wah Kan helps promote CREA’s valuable products and services. Justin has a professional background in digital marketing. He is also musically inclined with a Bachelor of Music degree in Music Composition and Music Technology. In his spare time, you can find him playing his guitars, cooking up a storm, and curling.


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